Iria Casqueiro Martínez
Bringing strategy
closer to people.
I work at the intersection of customer experience, digital transformation and eCommerce.
Currently Director of Customer Experience at Leroy Merlin Spain. My background spans digital strategy, project management and brand building, connecting the way businesses work with the experiences they create.
Let’s connectExperience
2010 — Now-
2023— Now
Leroy Merlin
Director of Customer Experience
Leading customer experience at Leroy Merlin Spain.
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2018— 2023
Fluidra
Digital strategy & eCommerce
Connecting digital services, sales channels and customer journeys across EMEA.
View roles
- EMEA B2B Digital Manager2022 — 2023
- EMEA eCommerce Product Owner2019 — 2022
- EMEA Digital Marketing Specialist2018 — 2019
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2016— 2018
PromoFarma
Brand Manager
Brand strategy, integrated campaigns and customer loyalty for a health and wellness marketplace.
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2015— 2016
Take Eat Easy
Marketing Manager
Regional marketing, brand partnerships and multichannel campaigns in Spain.
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2011— 2015
Advise
Marketing & advertising consulting
Marketing strategy, market research and advertising operations for national and multinational brands.
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- Marketing and Advertising Consultant2012 — 2015
- Marketing Analyst2011 — 2012
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2010— 2011
SC Johnson Wax
Assistant Brand Manager · Internship
Market and sales analysis, media planning and creative agency coordination for household brands. June 2010 — February 2011.
Education
ISDI
Master in Internet Business · 2015 — 2016
MIB Excellence Award 2016Universidad Pontificia Comillas
Market Research and Techniques (ITM) · 2007 — 2010
Business Administration & Management (E2) · 2004 — 2009
BSB — Burgundy School of Business
Erasmus exchange in Marketing · 2009 — 2010
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